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本文编译自营销咨询机构Wunderman Thompson发布的第二份元宇宙报告《新的现实》（New realities）。
根据Wunderman Thompson的一项调查，85%的人认为元宇宙将影响就业，83%的人认为元宇宙将影响企业对企业的商业模式，51%的人认为这将是一个工作的地方。
划重点*****
从聘请元宇宙人才、创建专门团队，到聘请顶级建筑师设计虚拟总部，公司不惜一切代价。2021年，Meta斥资100多亿美元成立了Reality Labs元宇宙部门，包括迪士尼、耐克和WPP在内的公司都在招募人才来构建他们的元宇宙愿景。
From hiring metaverse talent and creating dedicated teams to bringing in top architects to design virtual headquarters, no expense is being spared. Meta spent over $10 billion on its Reality Labs metaverse division in 2021 and companies including Disney, Nike and WPP are recruiting talent to build out their metaverse vision.
微软****
微软将于2022年在其Teams通信平台上引入混合现实(MR)功能，从而提升了社交表现和团队协作水平。同事们将能够通过数字化身参加会议，并通过共享全息体验在项目上进行协作。此外，企业将能够构建虚拟环境，微软将其描述为“元宇宙的门户”。
Social presence and teamwork are being leveled up by Microsoft’s introduction of mixed reality (MR) Mesh capabilities for its Teams communication platform, due to launch in 2022. Coworkers will be able to attend meetings as customized avatars and collaborate on projects through shared holographic experiences. In addition, companies will be able to build virtual environments that Microsoft described as “a gateway to the metaverse.”
从Spotify、Dropbox到亚马逊和Salesforce，远程办公和混合办公将成为常态，它们将永远接受在家办公。随着科技公司加倍努力改善远程工作体验，微软正通过将其扩展技术纳入Teams而引领潮流，其愿景是成为在元宇宙中支持工作和协作的首选平台。
Remote and hybrid work are here to stay, as companies from Spotify and Dropbox to Amazon and Salesforce permanently embrace working from home. As tech companies double down on improving the remote-work experience, Microsoft is leading the charge by incorporating its expansive technologies into Teams, with the vision to be the go-to platform enabling work and collaboration in the metaverse.
SK电讯***
韩国SK电信公司推出了一个专门的元宇宙部门，提供三种不同的服务：Ifland, Jump和Jump Studio。Ifland是一个在虚拟世界中举办活动和研讨会的社交网络平台；Jump专注于增强现实(AR)能力和体验；Jump Studio使用MR技术“将现实转化为全息图”。
South Korean company SK Telecom has launched a dedicated metaverse division offering three distinct services: Ifland, Jump and Jump Studio. Ifland is a social networking platform in a virtual world that hosts events and seminars; Jump focuses on augmented reality (AR) capabilities and experiences; and Jump Studio “transforms reality into holograms” using MR technology.
SK电信从2021年开始开发AR和VR专用技术，通过投资元宇宙产品，迅速发现了扩张潜力。这导致这家电信公司为消费者和企业建立了自己的技术服务，而不是依赖于合作伙伴。
SK Telecom started developing proprietary technologies in AR and virtual reality in 2021, swiftly spotting expansion potential by investing in metaverse products. This has led the telecommunications company to build on its own technology services for consumers and businesses rather than depending on partnershis.
WPP**
The Metaverse Foundry，一个由WPP旗下的广告公司于2022年2月启动，旨在为元宇宙提供品牌体验的项目。拥有一个由制作人、虚拟艺术家、开发人员和技术人员组成的全球团队，他们可以与WPP客户合作，从设计到执行与元宇宙相关的项目。
The Metaverse Foundry by WPP-owned Hogarth launched in February 2022 and aims to deliver brand experiences in the metaverse. A global team of producers, virtual artists, developers and technologists are available to partner with WPP clients on metaverse-related projects from design to execution.
这个700人的强大团队组成了The Metaverse Foundry。WPP的首席执行官Mark Read表示，该机构的客户已经“抓住了与元宇宙客户联系的机会”，并正在寻找合作伙伴来开展这些项目。WPP通过这个项目团队巩固了在创意和营销方面的合作伙伴关系。
A 700-strong team has been put together to form The Metaverse Foundry. Mark Read, CEO of WPP, states that the agency’s clients are already “seizing the opportunities to connect with their customers presented by the metaverse” and are looking for partners to work with on these projects. WPP is solidifying the creative and marketing partnership with the introduction of The Metaverse Foundry.
更多公司正在围绕元宇宙进行重组，聘请专门的领导者和团队来指导他们的元宇宙战略。
敬请期待《新的现实》第七篇：娱乐和体育产业（中英双语）
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